How Special is this special offer from WH Smith?

Special Offers at WH Smith.. Special in what way?

It’s December, which means that the Christmas shopping season is well under way, and there are plenty of people out hunting for bargains for gifts, or for themselves, or just buying multiple items because if that means you get a deal, that’s a good thing, isn’t it..?  The idea of shops getting some of their discount offers wrong is not a new thing, and there have been plenty of examples of deals that, once you did the maths with the discounts, you realised that they were not quite as good as you thought.  What has surprised me today is that one retailer, WH Smith, seems to have come up multiple times with offers that are best avoided.  On my way to the shops, I spotted this tweet:

 

 

That’s right, fruit pastilles are 80p each, but if you buy two, then this special deal means that, rather than paying £1.60 for them, you get them for only £4.  A bit odd, I know…

 

I was on my guard in case I saw any similar offers, and sure enough, in WH Smiths in Tamworth, I spotted these chocolates on offer, with a multi-buy offer that I thought might be best to be avoided…

So, this time, with one packet being £1.99, then rather than buying two packets for £3.98, this special offer means tht you will only pay £6. Doesn’t seem that good an offer, does it?

Once I had tweeted that,  I got a reply quite quickly from Sarah saying that she had spotted another equally good offer:

 

Yes, so again, you can either pay £10 each, or buy two not for £20, but the bargain of £22.

So, if you are out shopping at WH Smiths, and you see a yellow sticker, just stop to check how good the deal is.  Of course, the problem is not limited to WH Smiths, but it does seem to be an issue there at the moment…